You signed someone up on Saturday. They were excited, they ordered the kit, they said they would make a list of names that night. By Thursday they have not answered your last two texts, and you are not sure whether they are busy, embarrassed, or already gone.
For most sponsors that gap is run by text, from whatever phone is in their pocket, whenever they remember. This is the sequence for those first seven days: what to send, when, what a reply should trigger, and what to do when the recruit goes quiet.
Why the first week runs on text
A new recruit has a dozen small questions in their first week. Where is my kit? How do I log in? What do I say to my sister? None is worth a phone call, and most get asked at 10pm. A question answered in ten minutes keeps momentum; one answered two days later tells the recruit they are on their own. So the sequence below keeps planned messages to a handful and leaves the sponsor free to answer.
Set up before the first recruit of the month
Fifteen minutes of setup turns this from something you remember into something that runs.
Tag the recruit on day zero. Add the contact with a tag such as recruit-nov so you can find everyone in their first week at a glance. When the week is over, change the tag to team.
Load the scheduled messages. Android Texter's composer has a scheduled-send picker, and everything you queue shows up at /dashboard/scheduled, where you can edit or cancel it. Queue days 1, 3 and 7 the moment someone signs up. If they reply and the conversation moves on, cancel the one that no longer fits.
Build four quick replies. Most week-one questions repeat. Save the answers as slash shortcuts: /login for the back-office link and how to reset a password, /kit for how to track the order, /call for your booking link, /stuck for "No question is too small, ask me anything here." The dashboard tracks how often each one is used, which tells you after a month what new recruits actually get stuck on.
Decide which line this lives on. If customers and team share one number, a busy week of reorders buries the recruit's question. Android Texter can pair a second Android phone to the same account, so team and customer traffic sit on separate lines in one inbox.
Day 0: the welcome, within an hour
Trigger: the enrollment goes through. Send it yourself, by hand, the same hour. This is the only message in the week that must not be scheduled in advance, because its whole value is that it arrives while they are still excited.
Hey Dana, it's Marcus. Welcome aboard, really glad you're on the team. Your kit should ship in the next couple of days. Text me here any time you have a question, even a small one. Tomorrow I'll send you the one thing to do first.
It sets this thread as the place questions go and promises a single next step. Do not attach the training PDF, the compensation plan or the team chat link yet.
If they reply, answer. If they do not, do nothing. Day 1 is already queued.
Day 1: one task, not ten
Trigger: scheduled for the next morning, around 10am their time.
Morning Dana. One job for today: log in to your back office and set your password. Here's the link: [link]. Reply "done" when you're in, and if anything is confusing send me a screenshot.
The "reply done" line gives you a clean signal. A recruit who replies on day 1 is engaged; one who does not is your first early warning.
On a reply of "done," send a one-line acknowledgement and stop. On a reply with a question, answer it or fire /login. On no reply by the evening, leave it. Pushing twice on day 1 reads as pressure.
Day 2: the names list
Trigger: a reply to day 1, or the morning of day 2 if there was none.
Next step, and it's an easy one: write down 20 people you'd genuinely like to tell about this. Don't contact anyone yet, just the names. We'll go through the list together on Thursday. How's 7pm for a 15 minute call?
The task is concrete and finite, and the same message books the week's one call. "Don't contact anyone yet" is deliberate: a new recruit's instinct is to text their whole phone book the night they join, with a message copied from someone's social post. That burns their warm market, and if the copy promises income it creates a claims problem for them and the company.
Day 3: the first message the recruit sends
Trigger: after the names call, or scheduled for the morning of day 3 if the call is later in the week.
This is where the sponsor hands over a template for the recruit to send, one person at a time, from their own phone.
Here's a first message you can send to people on your list. Change it so it sounds like you, and send it to three people today, not twenty:
"Hey Priya, random one. I just started working with [brand] and I'm learning the ropes. I'd love your honest opinion on the products, no pressure at all. Want me to drop a sample off this week?"
There is no income, no "ground floor," no health promise. It asks for an opinion on a product, which is all a three-day recruit can honestly speak to, and it goes to three people so the recruit can handle the replies.
Ask the recruit to text you how the three went. That report is your best coaching material.
Days 4 and 5: when the recruit goes quiet
Silence on day 4 or 5 is normal. Life got busy, the first conversations were awkward, or someone close to them was negative about the business. You will not know which until they talk, so the no-reply ladder makes talking easy.
Day 4, no reply since day 2:
Hey Dana, how did the list go? Even five names is a good start.
Day 5, still nothing:
No pressure at all, I know the first week is a lot. When you've got a minute, just reply with one word: busy, stuck, or unsure. I'll take it from there.
The one-word menu removes the effort of explaining. "Busy" gets a reschedule, "stuck" gets a call, and "unsure" gets an honest conversation about whether this is right for them.
If day 5 gets no reply either, stop the sequence. Cancel anything still queued at /dashboard/scheduled and move them to a 30-day check-in. Three unanswered texts in five days is the point where more texts start to feel like chasing.
Day 7: close the week
Trigger: scheduled for day 7 regardless of how the week went, with the wording adjusted the night before.
For an engaged recruit:
One week in. You logged in, built your list, and had your first three conversations. That's further than most people get in a month. Same time next week to plan week two?
For a recruit who went quiet but came back:
Glad we caught up this week. No catching up needed, we'll start week two from wherever you are. Want to pick a time?
Then retag the contact from recruit-nov to team and move them into your normal team check-in rhythm.
What the sponsor's inbox looks like in a busy month
Say you enroll five people in a month. Each gets about six planned messages, mostly scheduled on day zero. The real work is replies about kits, passwords and skeptical spouses, landing at any hour.
Triage the recruit tag first each morning, because a week-one question that waits a day costs more than a reorder that waits a day. If you co-lead a team, an SMS forwarding rule can send inbound texts to a Telegram channel, so a co-leader sees a recruit's question while you are at your day job.
If you use AI Ghostwriter, it can suggest a reply from the conversation history, but it never sends on its own. Read every suggestion before you hit send, particularly anything that drifts toward what the business could earn someone.
The lines that stay out of every message
This is the one rule section, and it changes what you write. The FTC's Business Guidance Concerning Multi-Level Marketing treats lifestyle claims, such as cars, vacations and quitting a job, as earnings claims, and says they are deceptive if participants generally do not achieve those results. The same guidance says companies are liable for their participants' misrepresentations even when they tried to stop them. That is why your template to the recruit leaves income out entirely, and why your coaching should too.
Opt-outs apply to recruits and to the people they text. Under the FCC's rules at 47 CFR 64.1200(a)(10), consent can be revoked by any reasonable means and the request must be honored within ten business days. Android Texter does not suppress numbers automatically after a STOP, so keep your own do-not-text list and check it. We cover the carrier side and the claims side in more depth in MLM Text Message Compliance: What Actually Gets Blocked, and opt-out wording in TCPA SMS Opt-Out Rules. None of this is legal advice; your company's policies and your own counsel come first.
How to tell if the week worked
Track three checkpoints per recruit, using tags or a note on the contact:
- Replied to the day 1 text.
- Had the names call by day 4.
- Sent the first three messages by day 7.
After three or four recruits you will see which step loses people. Stalls at day 1 point to your login instructions; stalls at the names list mean the call should come earlier.
Frequently Asked Questions
Should I text a new recruit from my personal number?
Most sponsors do, and it suits the relationship, since the recruit already knows you. The catch is volume: once customer reorders and team texts share one thread list, recruit questions get buried. Pairing a second Android phone to the same Android Texter account keeps the two apart while you still work from one inbox.
How many texts is too many in the first week?
Six planned messages over seven days, plus answers to whatever they ask, is a comfortable ceiling. The bigger risk is stacking unanswered texts. If three in a row go unanswered, stop the sequence and set a 30-day check-in instead of adding a fourth.
Can I give recruits a script to text their friends?
Yes, and you should, because the alternative is a copied social post full of income promises. Keep the script about the product and an honest opinion, have them personalize it, and send it one person at a time. If a friend says no or asks them to stop, that friend comes off the list.
What if a recruit asks how much they'll make?
Do not answer by text with a number or a lifestyle story. Point them to the company's published income disclosure and offer a call to talk through what the first months realistically involve. Answering honestly here prevents an unhappy recruit at day 60.
Run next month's recruits off a schedule
The first week works when the planned messages go out on time and every reply gets answered the same day. Android Texter sends from your own Android phone, with scheduled messages, quick replies and a shared inbox in the browser, so the sequence keeps running on a busy day.